TRIGGER - Direct Marketing, Digital Media, Search Engine Optimisation SEO and Paid Search PPC

One Entry, One Gold, One Grand Prix.

Trigger walked away with a Gold and a Grand Prix at the 2008 Loerie Awards for its integrated campaign for Nike SA in the category Communication Design.

The campaign, the first of its kind for Nike, integrates retail store design with digital marketing and 1-to-1-consumer engagement.

We conceptualised and implemented a Nike "Pop Up" Store that serves not only as a unique retail space for the brand, but also a physical hub where the brand engages with a network of creative individuals and consumers alike. The entire campaign is leveraged off a digital blog that attracts consumers and collaborators, all of which is accessible via the mobile platform.

Of the 3337 Loerie entries, only 23 Gold awards were handed out and only 4 were Grand Prix. Remarkably, Trigger entered only one piece of work and won both a Gold Loerie and Grand Prix.

Now, that's a measurable result.

nikebetrue.co.za/blog

Trigger is a specialist Direct-to-Consumer

Digital Marketing and Media Company.

Trigger offers DIGITAL DIRECT MARKETING, DIGITAL MEDIA and SEARCH ENGINE
MARKETING services to deliver brand messages in a powerful and relevant way.


	We build Marketing Databases
	Can you name your market alphabetically?

	We profile the Target Market
	Is it not more important to know why someone does something than the mere fact that they do?

	We create a Captive Audience
	Why rely purely on someone else's media to reach your market?

	We utilise Social Networks
	How often do you tell your friends about something? Especially when you love (or hate) it.

	We create Referral Dynamics
	Why not reach your market by having your message pass from one person to another?

	We identify Opinion Leaders
	Why spend money on anyone else?

	We present a Dynamic Proposition
	Why don't you present your brand in a relevant manner and tone to each unique person?

	We initiate Product Trial
	Why don't you give it a try?

	We facilitate Product Conversion
	Why don't you simply sign here? We'll call you or even deliver at your convenience.

	We plan Digital Media
	If your customers search the internet, shouldn't they be able to find you? First?

	We develop Mobile Solutions
	Shouldn't your brand be available 24/7?

	We build and manage the Customer Relationship
	Shouldn't you get the most from each customer and each customer get the most from you?

Digital Direct Marketing

Digital Media

Search Engine Marketing

We have pioneered a unique Digital Direct Marketing approach that uses Dynamic Positioning, Peer-to-Peer Marketing and digital technologies to establish and manage customer relationships – creating relevant and meaningful experiences that directly influence brand perceptions.

The industry has moved well beyond websites. Communication has to be personal and relevant.

We establish appropriate, intelligent digital media presence for our clients' brands – across internet, web and mobile. Our buying power and strategic relationships with established digital channels make us a South African digital media leader.

A coherent digital media strategy allows you to reach and influence significant audiences significantly faster and more cheaply than traditional media.

Trigger's Search Engine Optimisation (SEO) and Paid Search (PPC) services bolster visibility and deliver quality traffic to our clients' sites, in line with their marketing goals. Our proprietary Search Engine Marketing technologies give us valuable insight into the search landscape.

The result? A measurable return on your online marketing investment, a position within the major search engine properties, and an edge to every one of your marketing initiatives

ACCOLADES:

To find out more about these services, contact Gavin Rooke or Michael de Souza, or call +27 11 838 3302.
5th Floor, National Bank Building, Corner Market and Simmonds Streets, Johannesburg, South Africa, 2001.

2004, 2006 Marketing Services Company of the Year - Finance Week
13 Loeries (Gold and Grand Prix) since 2004
Numerous DMA/MFSA awards
Cannes Lion

TRIGGER IS HIRING: If you have at least five years of experience in the above skills, we would like to hear from you. Click here.

Trigger is part of ISOBAR - the world's largest digital agency network.